And in Case You Were Wondering, the Popular Award

Crossword is sending out these mailers. The mystery of how the popular award happens is solved. Voting is only open to Vodafone subscribers. The number of such people with a literary bent who are organised enough to vote before 1 July must be vanishingly small, so please understand the word ‘popular’ in a somewhat restricted sense. There’s also a nice hamper for ten lucky voters.
I feel deliciously pop-culture.
*************************
Dear Booklover,
VOTE FOR THE VODAFONE CROSSWORD POPULAR BOOK AWARD 2007

In addition to our literary Awards in the categories of English Fiction, Indian Language Fiction Translation and English Non-Fiction, Crossword and Vodafone have also instituted the Vodafone Crossword Popular Book Award..
The Vodafone Crossword Popular Book Award gives you a unique opportunity to decide and vote for your favourite book, from the books short-listed in the English Fiction and Non-Fiction categories.

Now you have the ultimate power to make your favourite book win!

What’s more, 10 randomly chosen lucky readers who vote for the book that receives the maximum number of votes will also take home a set of all the winning books in the English Fiction, English Non-Fiction, Indian Language Fiction Translation and Vodafone Crossword Popular Book Award categories.

The author(s) who win the Vodafone Crossword Popular Book Award will receive a total cash prize of Rs. 1 lakh and a certificate at the Awards function on Thursday, the 3rd of July 2008 at Nehru Auditorium, Mumbai.

Find out who the winners are and get up close with them at our awards ceremony. For a ringside view of a ll the action, simply reply to this email with your name and address.

HOW TO VOTE?
English Fiction

To vote for your favourite book, simply SMS FICTION to 111 (toll-free) from your Vodafone mobile phone. You will get the list of books shortlisted in that category.

Keyword
Title
Author
A
Usha K. R.
B
M.G. Vassanji
C
Tabish Khair
D
Rimi B. Chatterjee
E
Anjum Hasan
F
Amitava Kumar

Click on the book title for more details


Choose your book and SMS FICTION A/B/C/D/E/F/G to
111 (toll-free) from your Vodafone mobile phone. E.g. FICTION D for ‘The City of Love’.

English Non-Fiction

To vote for your favourite book, simply SMS NFICTION to 111 (toll-free) from your Vodafone mobile phone. You will get the list of books shortlisted in that category.

Keyword
Title
Author
A
Rajmohan Gandhi
B
Ramachandra Guha
C
William Dalrymple
D
Robin David
E
Namita Devidayal

Click on the book title for more details

Choose your book and SMS NFiction A/B/C/D/E/F/G to 111 (toll-free) from your Vodafone mobile phone. E.g. NFICTION E for ‘The Music Room’.

For more information on the short-listed books, please click on the titles above or visit www.crosswordbookstores.com or www.vodafone.in

Hurry! The final date to participate in the Vodafone Crossword Popular Book Award is 1st July 2008.

Warm regards,
Chandrashekhar Navalkar
CEO – Crossword Bookstores
Send this to your friends and colleagues


*Terms & conditions
1 – Contest is open to Vodafone customers only (except Tamil Nadu & Chennai circles)
2 – Employees of Vodafone Essar, Shoppers Stop Ltd. (Crossword Franchisee) and Judges of the Award are not eligible to participate.
3 – Contest ends at 6 pm on 1st July 2008.
4 – In case of several correct entries, 10 winners will be decided by a draw of lots. The draw will be conducted by an Auditor.
5 – The decision of the Audi tor will be final and binding on all; no further correspondence in this regard will be entertained.

Books
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Magazines
I
Music
I
Movies
I
CD-ROMs
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Toys
I
Stationery
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About Rimi B. Chatterjee

All material displayed on this blog is copyrighted and owned by Rimi B. Chatterjee http://rimibchatterjee.net/
This entry was posted in My Fiction, The City of Love, Vodafone Crossword Book Award and tagged , , , , . Bookmark the permalink.

4 Responses to And in Case You Were Wondering, the Popular Award

  1. austere says:

    I think this is terrible.

  2. Rimi B. Chatterjee says:

    Heh. It’s meant to be marketing.

  3. Monidipa says:

    what did people in tamil nadu do?!

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